Support for Frontline Workers, the key to success in today’s Beauty business.
It’s more than a year since the pandemic unexpectedly hit us. And since then, each day has become a new learning experience. The world has shifted to a constant state of change, and the same has applied to our way of approaching work. Organisations have been forced to adapt quickly in order to remain competitive, […]
The “it” in make-up artistry: Foundation Shifter
Transitioning from season to season with just one foundation bottle is not an easy task. During summer the skin gets darker, in winter some skin brighten up or may even get harsher depending on your location. Not to talk of fall and spring, the seasons when I feel my skin is barely adapting to the […]
Up-End Beauty | Beauty and Netflix
Big beauty brands are already the leading forces of the industry, producing mountain of content to reach consumers on platform like Instagram and YouTube. It is no news that African brands collectively spend millions on social platforms. Telco (Airtel) and Game (Bet King) are investing heavily in content marketing to achieve this. In case you […]
How to increase brand engagement through Partners and Digital channels.
The Covid-19 reality has marked a new present and future, full of new challenges for companies in the African Beauty Ecosystem. One of the main pains has been accepting the face mask as a government enforcement, or even accepting it as a new beauty accessory as some would say. Other pain has been facing the […]