In the context of modelling my reaction to the word ‘hair’ or ‘wig’ is usually ‘I am in’, I became acquainted to wearing what the creative team had in mind. Nevertheless, how are you selling hair to Africans but not investing in branded storefronts concepts for Africa? Don’t you think this mass launch requires a […]
In just few months Cheng and I have become friends. Cheng is a beautician specialised in eye-lash extensions and Acupuncture. A six months course in one of Europe’s training schools have set a career path for Cheng who is now managing her beauty business in one of Europe’s most touristic centres, Madrid. A visit to […]
Here at Oosyn our job is to explore beauty from different angles. From technology to humans, product development, product application, tools, and so on. Today we want to cover how beauty brands are adapting  to post-pandemic consumers. And the steps taken by beauty companies to ensure happy consumption. While putting this piece together, colleagues and […]
Looking closely into the current African fashion and styling landscape, I begin to ask myself what styling means for the modern African. Also, what will it supposedly become in the next five years? Will it continue to be a mixed of colour, copied styles from Instagram celebrities, and eclectic designs based on religious interferences or […]